Digital Marketing Manager

The Digital Marketing Manager is responsible for the day-to-day performance and long-term growth and planning of the E-commerce platform. This includes E-commerce orders & sales, website content & messaging, site performance, user experience, digital advertising and search engine optimization.

E-commerce

  • Devise strategies to drive online traffic to company websites
  • Develop and manage digital marketing campaigns
  • Monitor website operations to ensure sites are functioning correctly
  • Drive traffic and sales through analysis
  • Conduct keyword research to identify and prioritize opportunities
  • Utilize Google Analytics and other tools to report results
  • Perform SEO backlink development
  • Drive sales through promotion campaigns
  • Develop E-commerce marketing calendar
  • Adjust product offerings and pricing to market conditions to optimize sales
  • Enhance affiliate marketing efforts
  • Identify opportunities for new marketing tactics, technologies, site-conversion functionality, and improved user experiences
  • Task out fellow team members with activities in support of the above initiatives

Leadership

  • In partnership with the B2B Marketing and Sales teams, develop appropriate promotional and communications strategies to drive key metrics, including traffic, conversion, and sales and margin
  • Collaborate with Executive Team and industry leaders to identify business needs to maintain best-in-class website performance, presentation and market positioning
  • Develop successful working relationships with IT, Marketing and Manufacturing to ensure optimal company performance
  • Aid in customer segmentation and analysis

Interested in working with us? Download our Employment application and upload it in the form below.

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Education and/or Experience

  • Bachelor’s degree in Marketing, Business, Information Technology or related field
  • Minimum 5 years of digital marketing experience
  • Education may be substituted for 10+ years of relevant experience
  • Fluency in execution of tactics in the areas of PPC, SEO, Project Management, Email Marketing and automation, Ecommerce platform administration and Vendor Relationship Management.

Our Benefits & Perks

  • Complimentary Lunches, Popcorn, and Beverages!
  • Generous Paid Time Off and Holiday Pay for Full-Time Employees
  • Education & Training Reimbursement
  • Work Performance Recognition Programs
  • Company-Sponsored Social Events and Recreation Room
  • Perfect Attendance Reward Program
  • Employee Referral Incentive
  • 100% Company Paid Life, AD&D, and Long-Term Disability Insurance
  • 401K Enrollment Including Company Match       
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Annual Onsite Flu Clinic