Director of Sales

The Director of Sales is responsible for the operations of the Sales Department for the Leisure & Entertainment and Identiplus Divisions. The Director of Sales manages functions essential to sales force productivity and Customer Service; theseinclude planning, reporting, quota setting, management, sales process optimization, and training. This position reports directly to the company president.


This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

  • Overall responsibility for the leadership, management and execution of the Leisure & Entertainment and Identiplus Sales Divisions and Customer Service functions within the company.
  • Develops and executes sales and service strategies developed in partnership with the company President, ensuring execution of agreed upon strategies.
  • Establishes sales objectives by forecasting and developing annual sales quotas for sales team; projecting expected sales volume for both new and existing products
  • Meets assigned targets for profitable sales volume and margin, market share, and other key financial performance objectives
  • Identifies opportunities for sales process improvements
  • Establishes a sales force training plan focused on developing and reinforcing critical sales competencies.
  • Analyzes reports, and acts on data driven from CRM tool
  • Uses BI tools to analyze results, drive business and communicate on results and key variances
  • Motivates, supports, and coaches sales representatives building their success
  • Prioritizes and leads training objectives for Sales and Customer Service functions
  • Leads and develops Customer Service Function to provide industry leading results
  • Develops team and individual career paths for team members
  • Works with Human Resources to recruit, hire and train a high-performance team
  • Supports the achievement of strategic objectives critical to other functional areas within the firm


  • Hold meetings with Sales and Customer Service Teams to set expectations, accountability and drive performance
  • Timely responses to all forms of communication, including but not limited to email and voice mail.
  • Report all accidents and follow all safety and hazard communication procedures
  • Maintain a professional/friendly relationship with all of our customers and Team Members at all times


  • Strong management and leadership abilities necessary to lead the Sales and Customer Service Functions and interact directly with the Company President.
  • Ability to work in a fast-paced environment with minimal supervision
  • Thorough understanding of business practices and principles
  • Previous knowledge of budget development and management


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Skills: Strong interpersonal skills, exceptional written and verbal communication skills, hardworking, persistent, and dependable with a positive and enthusiastic attitude. Ability to read, analyze and interpret general communication and web instructions. Ability to effectively present information and respond to questions from managers, sales representatives, clients and production staff.

Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Computer Skills: To perform this job successfully, an individual should have above average skills with Office suite applications, specifically Excel. Additional working knowledge of any Project Management software, data/warehousing and/or CRM systems is preferred.

Reasoning Ability: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Ability to analyze and resolve complex issues for both software and hardware concerns.


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Education and/or Experience

  • Bachelor’s degree in areas of Sales, Marketing Communication or related field is required.
  • Minimum 5-7 years in a sales management role with a record of success.
  • Previous experience with a CRM tool is essential, experience with Salesforce preferred.
  • Previous sales in a manufacturing environment is preferred.

Our Benefits & Perks

  • Complimentary Lunches, Popcorn, and Beverages!
  • Generous Paid Time Off and Holiday Pay for Full-Time Employees
  • Education & Training Reimbursement
  • Work Performance Recognition Programs
  • Company-Sponsored Social Events and Recreation Room
  • Perfect Attendance Reward Program
  • Employee Referral Incentive
  • 100% Company Paid Life, AD&D, and Long-Term Disability Insurance
  • 401K Enrollment Including Company Match       
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Annual Onsite Flu Clinic